22.03.2023  —  News

La Redoute Intérieurs x Alexandra Golovanoff

Fashion icon and passionate entrepreneur Alexandra Golovanoff has created her first home collection with La Redoute Intérieurs. Her fashion and decorating influences combined with the design expertise of our teams have given birth to a collection of versatile furniture and objects with a warm chic, graphic and colourful palette.

« A journalist as smiling as she is elegant, founder of her own cashmere brand, from ” La mode, la mode, la mode” to “La déco, la déco, la déco”, Alexandra embraces her passions with lightness and naturalness. With La Redoute Intérieurs, the designer has created a refined, simple and functional collection for the bedroom and living room. Furniture, small objects, bed linen, exclusive pieces conceived by Alexandra and designed by our design studio. A collaboration with the Marie Noulez team.»  Sylvette Lepers – Creative and Image Partnership Manager.



More about Alexandra Golovanoff

A fashion figure and entrepreneur never short of ideas, Alexandra Golovanoff expresses her aesthetic through her brand of “knitwear that makes you beautiful” as well as on her Instagram account followed by over 100,000 followers.

As a journalist, she hosted the show “La Mode La Mode La Mode” on Paris Première for a long time, and then all of the channel’s lifestyle programmes, for which she brought her finesse and light-heartedness. Raised in Paris by parents who were antique dealers, she has developed a personal taste for decoration over the years, going in search of a new fabric for her sofa or designer lamps that she collects, not to mention her sensitivity to the subtle colours that have made her fashion brand so successful.

For La Redoute Intérieurs, she has designed a collection in which she has expressed her taste for pretty things, her taste for natural materials and harmonious tones, her taste for offering beauty at affordable prices without ever denying quality.  “It was a real pleasure to work with Alexandra. Her decorating culture, her taste for beautiful materials and her great involvement have enabled us to design a collection full of spirit and elegance like her !» Marie Noulez – Déco Maison style office manager.

At the beginning of March, the capsule collection was presented to a circle of influencers and journalists, close to Alexandra Golovanoff, in her boutique l’Exemplaire located in Paris, rue du Faubourg Saint-Honoré : the collection was very well received !

To be discovered on 22 March !

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