14.03.2022  —  News

Opening of a Pop-Up Store in Geneva

After Zurich and Lausanne, it is Geneva’s turn to welcome the AMPM and La Redoute Interiors collections. Located in the heart of downtown Geneva, the pop-up store offers a beautiful space of 450m2 to showcase our collections and inspire the people of Geneva. Congratulations to the French and Swiss teams for this #teamwork project 🚀



“Giving visibility to our Home collections and establishing La Redoute as a key player in the Home market is at the heart of our strategy. Allowing our customers to discover our products “physically” is therefore essential. Also after our experiences successful in Zurich and Lausanne, we were keen to open a pop-up store in Geneva. I would like to congratulate all the French and Swiss teams involved in this project! This pop-up, the fourth, is the one that should allow us to be completely ready for the opening of our first permanent store in Switzerland.” Laurent Garet -CEO La Redoute Switzerland

This pop-up store presents our collections over 450m2 in two spaces, one for AMPM and the other for La Redoute Interiors.


“We want to inspire our Geneva customers and share with them the spirit of our collections. In addition to our products and a staging assured with the support of our artistic directors, we have placed the (Swiss) emphasis on our new services: in addition to the delivery in the room of their choice, we have the assembly of the furniture, the recovery of their old furniture (s) as well as the management of the packaging.The day of the opening, last March 10 , was a success: we welcomed many customers, delighted to be able to touch our products, talk to our team of sales advisers, ask all their questions or share their experiences with La Redoute » Laure Zurbuchen -Responsable RP&Events La Redoute Switzerland



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